Develop and execute demand generation initiatives to drive new Hatch leads and nurture our existing database of leads ( familiar and executed on Demand Gen Funnel - Top, Middle, Bottom SaaS best practices) - Experience in SMB and MidMarket SaaS is PARAMOUNT.
Mastery of supporting Partnership Channels in SaaS SMB and MidMarket.
You know how to CREATE channels on your own - you have experience with building channels, but if your experience doesn't apply exactly, you can easily pivot and try new channels until they work for Hatch.
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend - You understand your metrics, cold.
Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot) to better nurture leads, increase conversion rates to marketing qualified leads - you know how to improve conversions, cold.
Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
Build and manage (strategy, coaching, focus, execution, accountability) 3 Demand Generation Specialists (Content, Campaigns, Conversions, Events)
Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
5-10 years of experience in demand generation with B2B SaaS organizations (preferably SMB/Mid-Market)
Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
Proven experience in managing the creation of marketing materials
Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
Strong project management skills and experience with superb attention to detail.
Knowledge and hands-on experience with Salesforce.com, Hubspot, ChiliPiper, etc.